Media buying with commercial discipline.
Campaign structure, testing, budget allocation and scaling decisions tied to the economics that actually matter.
Performance marketing for established brands
Paid growth, built end to end.
Harefit builds and runs the complete paid acquisition system: media buying, creative, landing pages and measurement under one accountable team.
Harefit operating model01—03
Signal becomes a system.
01Find the message and route the market responds to.
02Build the creative, funnel and measurement around it.
03Scale what the numbers prove, not what opinion prefers.
What we do
One team from first click to final sale.
Growth stalls when media, creative and conversion are managed as separate jobs. Harefit treats them as one connected system.
Ads built to earn the next click.
Research, concepts, copy and production informed by live market signals rather than a monthly content calendar.
Funnels you can measure and improve.
Landing pages, tracking and reporting that make the path from spend to revenue visible and actionable.
How we work
Fast enough to learn. Careful enough to trust.
We move quickly, but every decision still needs a clean destination, reliable tracking and a number that means what we think it means.
Start with evidence
We look for the strongest existing signal in the market before inventing something from scratch.
Build the whole route
The ad, page and measurement plan are designed together so the test answers a useful question.
Let spend judge it
Creative opinion helps us get to market. Purchases and unit economics decide what stays there.
About Harefit
Operator-led, not handed off.
Harefit was founded by Lee Hare after he moved from online fitness into direct-response and performance marketing. What began as hands-on campaign work grew into a complete acquisition operation for product owners.
That operator mindset still shapes the business. We stay close to the ads, the pages and the numbers, because small details at any one of those points can change the economics of the whole campaign.
The goal is simple: turn products with real demand into paid growth that can be measured, understood and scaled responsibly.
Start a conversation
Have a product that is ready for more demand?
Tell us what is already working, where growth is getting stuck and what a successful next stage would look like.
lee@harefit.com